Web Marketing

The term social marketing was historically known as the application of marketing to achieve specific behavioral goals for a social good. The ultimate objective of what was known as social marketing was to influence action. While in the academic world it is still used in that context, in the real world it has come to mean web marketing through social networks. At times it’s also called social media marketing, but both terms describe the use of Internet based social networks, as well as online communities, blogs and other online media for the purpose of marketing, sales and public relations by a person or company. It’s become such a big part of web marketing that companies rely on social marketing to gather information on consumer sentiment in reference to their product or service.

Small business has also jumped on the bandwagon and uses social marketing to gain name recognition in the marketplace. Many small businesses have quickly become medium-sized entities through the use of these marketing methods. Creating a buzz through social networks has helped to effectively launch or increase sales of little known products or services. So the question is, how do I do it?

It isn’t an exact science and you first need to start with a product or service that will attract others. Something innovative and unique has a better chance of success than old line products or services. Whether through packaging or use,  your product or service must offer a compelling story. Yes, even a service must be properly packaged.

In the next post I’ll explain the essentials of marketing that unique product or service.