Social Marketing and What it Means in Today’s Markets

March 24th, 2010 No comments

Social Marketing DiagramThe term social marketing was historically known as the application of marketing to achieve specific behavioral goals for a social good. The ultimate objective of what was known as social marketing was to influence action. While in the academic world it is still used in that context, in the real world it has come to mean web marketing through social networks. At times it’s also called social media marketing, but both terms describe the use of Internet based social networks, as well as online communities, blogs and other online media for the purpose of marketing, sales and public relations by a person or company. It’s become such a big part of web marketing that companies rely on social marketing to gather information on consumer sentiment in reference to their product or service.

Small business has also jumped on the bandwagon and uses social marketing to gain name recognition in the marketplace. Many small businesses have quickly become medium-sized entities through the use of these marketing methods. Creating a buzz through social networks has helped to effectively launch or increase sales of little known products or services. So the question is, how do I do it?

It isn’t an exact science and you first need to start with a product or service that will attract others. Something innovative and unique has a better chance of success than old line products or services. Whether through packaging or use,  your product or service must offer a compelling story. Yes, even a service must be properly packaged.

In the next post I’ll explain the essentials of marketing that unique product or service.

Sell on Ebay

July 18th, 2009 No comments

Sell on EbaySell on eBay and let people know about your products and web site. Many see eBay as a marketplace to sell their products, and fail to see the advertising and marketing value of posting products on eBay. By listing your products on eBay you can generate interest in the product, and subsequently for your site.

This works specially well if you have products on your website that are exclusively yours. For example, you sell a vitamin D supplement under your own proprietary brand. When you sell on eBay, list it using the most generic words possible in the title. You should also include keywords within the description of the product that are generic and likely to be used by buyers seeking similar products. This marketing strategy will attract people searching for similar products and if they view your product, you might not only make a sale but you will also introduce your product and brand to the potential consumer. Since eBay is an “authoritative” marketplace with an established reputation, your product gains credibility as nationally sold products. When I use the word authoritative, I refer to the credibility in the market that eBay has earned.

Now you ask, how do I get traffic to my web site from my listing in eBay? Well it’s simple. eBay policy allows you to include a link in your listing that provides additional information on the product. eBay is somewhat strict about you not including links that sell the products on other sites, so make sure that the page that the link is pointing to is an informative page and not a sales page.

Another way to market your website on eBay is to create a About Me page. eBay encourages sellers to create pages that inform potential buyers about them. In this page you can include links to your website as well as information about how many years you  have been in business, your background and even marketing text about your products. While this page gets substantially less online traffic than the actual product listings, it will expose your site and products to many potential buyers.

Marketing Your Website on eBayDon’t think of the eBay listing fees as an expense, but rather think of eBay as a marketing tool and the expense as an investment in marketing your website. Even if you sell the product and lose money as a result of eBay listing and seller fees, credit card processing or Paypal fee, and shipping charges, you will gain a tremendous amount of potential new buyers for your website.  In turn, if you sell good products and offer good service, they will send you additional traffic. Before you know it, you have a real business yielding profits.